In the last ten years the number of vegans in the UK has grown by 360%. Ask the average vegan their reason for adopting the lifestyle, and the majority of the time the answer will be “for the animals”. This comes despite the evidence that going vegan is great for our health and is hugely beneficial for the environment. It seems compassion for animals is still the number one driving factor for the huge surge in veganism in recent years.
Nowadays there is a wealth of information available online, and thousands of videos on YouTube showing the cruel nature of modern animal agriculture. However, so much of the available footage and statistics are from other countries, mainly the USA, that critics of veganism in the UK are quick to dismiss them. A common argument used against animal activists in the UK is that we treat animals so much better here than in other parts of the world. Many people refuse to believe that farmers in the UK would allow such obscene and cruel practices to take place on their farms, and are able to justify their continued support of the industry by adhering to this narrative.
This is what the makers of new documentary film “Land of Hope and Glory” have set out to change. Spurred on by the line “that doesn’t happen in our country“, the team behind the film travelled up and down the UK, working with a number of different groups to bring the reality of British animal agriculture into the limelight. According to the makers of the film: “through Land of Hope and Glory we aim to show the truth behind UK land animal farming by featuring the most up to date investigations as well as never before seen undercover footage, with a total of approximately 100 UK facilities featured throughout the film“.
Land of Hope and Glory tells the story of the 1 billion land animals slaughtered in the UK each year. Following the process involved in rearing, transporting and slaughtering pigs, cows, sheep and poultry, the film paints a bleak picture that conflicts heavily with the rosy image of British farming we are so often offered by the industry itself. What filmmakers Ed Winters and Luna Woods, of Surge Activism, have delivered through this film is a look at the inhumane methods that most people in the UK don’t realise are standard practices in British farming.
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Presented in four parts each focused on a different group of animals, the film guides us first through the world of pig farming where we learn about the bodily mutilations carried out on piglets without anaesthetic including teeth clipping and tail docking. The cramped conditions that the vast majority of pigs are kept in in the UK makes for difficult viewing, and the treatment of unwanted or unhealthy piglets and sows shown in the film is deeply distressing.
As the film moves on to cows, we learn of the heartbreaking fact that dairy cows have their calves removed from them just 24-48 hours after birth. This is not something that can be attributed to rare or isolated cases, as this is the case on the majority of dairy farms in the UK and is actually recommended by the Department for Environment, Food and Rural Affairs (Defra). This is sadly not the worst thing that will happen to the animals during their lives – as the film shows – and for the calves is just the beginning of a short lifetime of misery and abuse.
The awful living conditions and brutal practices shown in this film will no doubt come as a shock to many, especially those who attempt to make more ethical choices by purchasing “humane” animal products. Sadly much of the footage shown throughout this film is taken from farms classed as free-range, organic, high-welfare, red-tractor approved and RSPCA-approved producers. What is most prominently highlighted in the film is the sad truth deliberately hidden from consumers which is that labels such as “free-range” are mostly arbitrary and actually misleading due to the rules applied to them. Most consumers who purchase free range eggs would be horrified to learn that the hens producing them were housed in dark, cramped barns, with virtually no access to the outside world, yet this is so often the case. Perhaps even more shocking is the fact that there is no legal definition of “free range pork”, meaning farmers can keep pigs in any of the awful conditions depicted in the film, and still label their product as “free range”.
The film also dispels any myths about sheep and goats being the more fortunate of farm animals due to their generally being free roaming. Just like pigs, cows and chickens, sheep and goats are forced to endure a series of brutal procedures without anaesthetic, and are also subject to a number of terrible and widespread diseases. It is stated in the film, for example, that foot rot is present in 97% of British flocks.
Much of the film focuses on the hugely traumatic experience the animals all must go through on their way to the slaughterhouse. The animals, as young as 4-6 months old in the case of lambs, are transported for huge distances in cramped and overcrowded trucks, with no food or water and often in sweltering heat. Many animals do not even survive the journey to the slaughterhouse. Those that do are subjected to cruel and often ineffective stunning methods prior to slaughter. A statistic that will no doubt stand out to many viewers is that an estimated 1.8 million pigs regain consciousness on the production line each year due to poorly executed stunning techniques – and that this practice is still certified “humane”.
Land of Hope and Glory may be a difficult film to watch, but at its heart it is about educating consumers on where their money goes when they use it to purchase meat, eggs and dairy. It’s also a reminder that cruel farming practices are not something on which countries such as the USA have a monopoly. Modern British farming is not what the industry wants you to believe it is. The “happy cow” is a myth, and “humane meat” is a lie. Coming to terms with the truth behind how meat, eggs and dairy are produced in the UK is the first step towards making more informed, ethical decisions, which is something that we should all aspire to do. As Ed says in the closing chapter of the film: “it is ignorance that allows us to consume and purchase without considering the industries that we are supporting. And therefore, informing ourselves of the horrors our purchases perpetuate is not only a liberation for the animals, but indeed for ourselves as well.”
Watch the full documentary:
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